Compagnie Splash choreographed the Yomoni advertising film at Molitor.

For its new brand campaign, "The Ballet," Yomoni conceived a spectacular advertising film centered on artistic swimming, freedom, and serenity. To bring this vision to life, La Compagnie Splash supported the production of the shoot alongside Divine , with the film directed by ARGO .

Filmed in the iconic setting of the Piscine Molitor in Paris , this advertising project brought together 12 top-level swimmers , including several former members of the French synchronized swimming team, some of whom participated in the Olympic Games .

https://www.youtube.com/watch?v=VSGkIry6w2k

A cast of top-level swimmers

Splash Company's mission began with the casting and recruitment of top-level professional swimmers capable of meeting the artistic and technical requirements of the film.

For this campaign, we selected profiles from the French national artistic swimming team, including former Olympic athletes. Their sporting expertise is essential to giving the film its precision and spectacular dimension.

The shoot also brought together Florent Manaudou , the face of the campaign, in a scene where sporting performance is momentarily put aside in order to be in a bubble of relaxation and confidence.

Choreographic creation and artistic direction

For La Compagnie Splash, the mission was not limited to recruiting athletes. We ensured the creation of the choreographies, the aquatic staging and the direction of the artists during filming .

The goal was to create a perfectly synchronized, graphic collective performance, but also to visually translate Yomoni's message: letting go, regaining freedom and freeing oneself from effort .

Each movement was thus designed to serve the image and narrative of the film, by working on the fluidity, synchronization and aesthetics of the group.

An aquatic ballet in the mythical setting of Molitor

For this advertising shoot in Paris , the Piscine Molitor provided an ideal setting. Its iconic architecture and legendary pool made it possible to create a strong aesthetic, combining sporting performance, aquatic spectacle, and advertising film .

Weeks of preparation were needed to bring a few minutes of film to life and achieve the impression of fluidity and lightness sought by Yomoni.

A new collaboration that illustrates our expertise in creating aquatic choreography for advertising , casting top athletes and directing athletes on film sets .

Splash Company supports agencies, production companies, and brands in the design and execution of bespoke aquatic performances: advertising, brand films, events, photo shoots, and digital campaigns. Photo: Camille Sabatier